THE ROLE OF THE QUALIFIED INSTITUTIONAL BUYER IN THE HOTEL INDUSTRY
The hotel industry was one of the hardest hit by the
COVID-19 pandemic. However, it is recovering and gaining momentum as assets
change hands at an accelerated pace.
The lodging industry is expected to see a full recovery
towards the end of 2023. Until then, hotel buyers and owners battle it out to
find a fair price for hotels
on the market.
A qualified institutional buyer (QIB) plays a vital
role in the investment sector, but how does this manifest in the hotel
industry?
WHAT IS A
“QUALIFIED INSTITUTIONAL BUYER” FOR THE HOTEL INDUSTRY?
The real estate industry thrives when properties are
turned for a desirable price. Whether it’s the construction of a new building,
the sale of residential property or the purchase of commercial infrastructure –
real estate contributes to a country’s economic growth.
A qualified institutional
buyer (QIB) is a financially sophisticated investor. A QIB is an individual
entity that legally requires less protection from issuers than other public
investors. Their status is the result of experience, assets under management,
or net worth.
In a nutshell, the position of a QIB can be described
as follows.
- Manage
a minimum investment of $100 million in securities on a discretionary
basis
- Operate
as a registered broker-dealer with a minimum of $10 million investment in
non-affiliated securities
- SEC rule 144A stipulates
that QIBs are able to trade securities on the market, thereby increasing
the liquidity for the specific security
QIBs benefit greatly from SEC Rule 144A. It provides a
safe harbor exemption against the SEC’s registration requirements for
securities. In turn, this allows for the public re-sale of controlled and
restricted securities, as long as certain conditions are met.
RECENT
CHANGES TO THE SEC’S RULES
A recent amendment
to the SEC’s rules has expanded the categories of entities in the
definition of a QIB. For example, limited liability companies and RBICS are
eligible for qualification if they meet the required investment portfolio
threshold.
QIBS IN THE
HOTEL INDUSTRY
In the hotel industry, it’s possible for entities that
manage hotel franchises, mergers, and acquisitions to qualify as QIBs. As the
hotel industry is recovering from the impact of COVID-19, the value of holding
a QIB status is becoming more relevant.
For the past year, the pandemic has pressed pause on
hotel development, investment, and acquisition. Now, investors are on the hunt
yet again, and QIBs are leading the charge.
WHAT DOES
TODAY’S HOTEL BUYER LOOK LIKE?
Unfortunately, the pandemic had a devastating effect on
a large percentage of the hotel industry. In 2020, there was a 20%
increase in hotel businesses filing for bankruptcy. This figure isn’t
expected to settle until late 2023.
However, it’s not all doom and gloom. While the post-lockdown
metrics for success may have shifted, the hospitality industry is
starting to activate again. Hotel investors, in particular, predict an
accelerated trend of increased interest in select-service properties.
MERGER AND
ACQUISITION
Many investors are looking for bargains in the buyer’s
market, hoping to leverage discounts from the pandemic. Acquisitions offer
struggling hotels the opportunity to survive and gain access to a market.
Investors that pursue acquisitions or mergers bring a
lot to the table. By combining resources, cutting down operation costs, and
sharing industry knowledge, the investment potential is strengthened. As a
bonus, market competition decreases.
EXAMPLES OF
RECENT ACQUISITIONS
There have been several hotels that have changed hands
in states across America. Consider the following examples as insight into the
current state of the market.
- Tennessee
Dreamscape Cos. acquired the Sheraton Grand Nashville
Downtown. The acquisition contributed to the company’s goal of reaching $1
billion in acquisitions over the
next 24 months.
- Colorado
Five Senses Hospitality acquired the former Baymont Inn
& Suites in Frisco. The hotel will operate independently while undergoing
renovation, after which it will join a hotel brand. The acquisition formed part
of a joint venture with Bedford Lodging, a Dallas-based hotel development
company.
- Washington, D.C.
Driftwood Capital, a commercial real estate,
development, and lending platform, has acquired the Hyatt Regency Fairfax in
Washington, D.C. The plan is to rebrand the hotel with a Hilton flag and be
managed by Driftwood Hospitality Management, the investor’s sister company.
NEW
OPPORTUNITIES VS. DISTRESS PROPERTIES
While some investors are looking to acquire hotels,
others are interested in purchasing distressed properties on the brink of
foreclosure. In most instances, the price is discounted and available at
auction.
For example, a portfolio
of U.S hotels owned by Singapore-based REIT, Eagle Hospitality Trust,
were successfully sold after appearing on the auction block.
While some investors look to seize distressed assets,
others look for new opportunities entirely. Banks and hotel owners are offering
buyers cheaper rates. While this benefits the buyer, it doesn’t necessarily
help the hotels in trouble and looking to sell.
THE RISE IN
FIRST TIME BUYERS
A QIB can not be an individual investor, regardless of
their wealth or financial prowess. However, this has not stopped first-time
buyers from entering the hotel investment scene.
First-time buyers have surprised existing players in
the hotel investment game. Individuals from high-net-worth and family-office
capital are leveraging the value in real estate assets.
Hotels reportedly
represent a significant portion of investments belonging to
high-wealth individuals, especially those that have developed an attraction to
luxury hotels post-COVID.
First-time buyers from high-wealth families prioritize
a return on investment. Without industry knowledge, these buyers need to
surround themselves with hospitality professionals to meet their financial
goals.
BUYERS ARE
MOTIVATED AND OPTIMISTIC
There is overarching optimism about the
future of hotel investment.
Hotel investment is gaining momentum and is expected to
continue to do so as travel opens up again. A combination of economic recovery,
vaccine rollouts, and the deep desire to travel is expected to increase the
number of hotel bookings – and the predicted success of such assets.
Analysts have assessed the market and predict a full recovery for hotel
investment by 2024. Leading up to this point, large private equity
investors are assembling strategies for acquisition and investment. The biggest
challenge at this point is finding the sweet spot between what the owners and
investors agree is a fair sale price.
TIME TO
ROLL UP THE SLEEVES
At NewGen Advisory, our team
is dedicated industry specialists with a finger on the pulse of hotel
investment happenings. We’re constantly monitoring the shifting landscape so
that we can expertly guide hotel investors and owners on how to maximize return
on investment,
Contact us to
find out more about how to buy a hotel or list your asset for sale.
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